How do I optimize live chat?

Doing analytics improve the live chat experience. The organization could check which webpages are frequently visited so they could offer longer hours of support. Skill matching with their agents is also important. Once chat is taking too long on certain areas, the company should enhance the information available in the website as well as train their agents better to fulfill customers’ demands and needs. The live chat is a tool where businesses are able to engage with their customers in a professional manner while keeping customer satisfaction and increasing sales.